Traveler's Guide
QR/NFC access, route information and approved advertising inventory.
FOR OPERATORS AND HOSTS
The people are already here.
Give them a reason to discover.
A transport operator, a mall or an institution can transform the touchpoints in its space into a useful guide, managed with clear publishing rules.
We are discussing a partnership →EXAMPLE OF A JOURNEY · NO CONFIRMED PARTNERSHIP
01 The traveler scans the QR or taps the NFC.
02 Open the guide and place information.
03 Discover approved content and offers.
PROBLEM
The space receives traffic.
The relationship stops there.
People are waiting, moving or searching for information. For the operator, the physical points already exist; the digital experience and the way of administration must be designed together.
SOLUTION AND USE CASE
One access point, one controlled experience.
In a carriage or hall, a tag refers to the context guide. The operator determines the location, publishing rights, permitted content and commercial conditions. An offer only appears after the agreed checks.
See what it would look like in transport →FROM THE REAL WORLD
A physical place.
A digital beginning.
The film shows a traveler on the train. The guide and offers appear after accessing the QR or NFC point, in spaces where there is an active partnership.
ILLUSTRATIVE FILM · DOES NOT REPRESENT A REAL INSTALLATIONCOLLABORATION MODELS
Place guide
Information and conversations from host-approved sources.
Moderated publication
Roles and criteria for organizations proposing content.
The names and logos of the operators appear here only with their written consent. The examples are product scenarios.